Met CEO of Los Angeles Apparel, Dov Charney right outside of his new store on Broadway. It only took a quick Q and A to get the details on how soon we can anticipate on the store opening with some words of advice as an entrepreneur.
Q: First, congratulations on the new store here in SoHo! When are we opening?
A: It will be open in between June 15- July 1st. Somewhere in there.
Q: What’s the difference from Los Angeles Apparel vs American Apparel? Tell me something you want people to know?
A: It’s the reincarnation of American Apparel. It’s a continuation, it’s not intended to be a big change. It’s intended to be an evolution of what was.
“The OG girls know. I still have my bodysuits.”
“Yeah? Come and get a new one.”
Q: As every entrepreneur there is bad days and good. What keeps you motivated to run this business when it gets tough?
A: You gotta keep on trucking everyday. Without trucks America stops. When everything seems like it’s falling apart just add 1 more day and take it a day at a time. And add a little caffeine.
Q: Lastly, do share some words of advice or encouraging message.
A: You gotta have passion, can-do spirit, think outside the box. You have to be innovative. Contrarian thinking always works. And never give up.
American Apparel now owned by Gildan Activewear looking very lack-luster with blurry pictures and dull colors in comparison to the Los Angeles Apparel site that shows familiar imagery and eye catching poses to show off style. Wondering if the layout would be similar to the old AA store in SoHo that was on the corner of Broadway and Howard.
Seems that Los Angeles Apparel will still be dominating the SoHo Broadway streets soon, but it’s time to find out LA Apparel is really a reincarnation of American Apparel. Not just the clothing quality we all remember, but if the store will have the same vibe, impact on the culture, and what it brought to the streets?
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